Foods and Benecol
In 2013, our development efforts in consumer products focused on the development of new consumer-driven flavours to the existing product groups, as well as on new packaging solutions to meet changing consumer needs.
In Finland, Raisio launched a new blueberry flavour in its Benecol minidrink range. The new product increased sales of the entire segment by almost 40%. Our research activities focused on the study of specific characteristics of oat.
In its UK snack bar and confectionery production, Raisio focused on the centralisation of operations and production transfers. In the Czech confectionery business, Raisio continued active product development to meet the needs of international customers.
In R&D of the Benecol business, particularly regulation processes in the Asian markets were in our focus in 2013 and positive decisions were achieved. In Europe, our goal is to advance the EU-level regulation process related to a higher concentration of plant stanol ester.
New clinical studies on plant stanol ester were published during 2013. At the same time, Benecol business continued its research cooperation with Finnish and international research institutes and universities.